There’s no doubt in the fact that the animation production industry keeps evolving with the passage of time. If you think about the animation style that you grew up watching, you’ll observe that it has now morphed into something very different. There was once a time when animation was only used in movies and Tv shows but now if you look around, you’ll see it everywhere including social media ads, video games and even Youtube. In a nutshell, the industry that used to have little to no role in our lives has now evolved into a mega-industry that is taking over the world at the pace of a skyrocket.
Improvement In Quality And Design
As of now, it’s normal to assume that the animation industry today has reached its highest quality but who knows what the future holds? There once was a time when we watched tv shows and movies in 2D animation but now we have 3D animation which makes things look more life-like.
It is expected that with virtual and augmented reality around, animators will be able to make the environments and objects look even more similar to what we see in real life. In a nutshell, with new tools and techniques, there might come a time when people won’t be able to differentiate between what’s real and what’s animated.
Moreover, it’s quite obvious now that the appetite of global consumers for high definition and engaging visual experiences is growing with the passage of time. As per research, the market size of video games, VFX, and global animation industries was US$ 261 billion in 2020. Especially when it comes to the animation industry most of its segments are growing at the rate of 2-3% YoY. Such statistics are proof that the animation production market is currently one of the biggest global industries and it’ll continue to grow with each passing year.
Animated Videos Are Becoming More Popular Among Brands And Artists
COVID-19 put a stop to most of the live productions of live action films out there. Also, advertisers were no longer able to shoot live ads because of the whole social distancing situation so what they did was that they started shifting towards animated content.
When it comes to animation production, there’s no special need for in-person meetings or filming real-life people in the studios. People started hiring animation production service providers who could use complex characters in a simpler way to create some engaging content. And well, it did work wonders for them which is why more and more brands and artists started showing interest in animation production.
Animated ads, videos, and content are a great way to stand out from the crowd. The best part about this type of production is that here you can actually get as creative as you want without worrying about finding the resources or gathering material. It’s all about your brain and how creative you can get with creating characters who can appeal to the masses. What’s best is that even in animation, you have several options including; 2D, 3D, stop motion animation, whiteboard animation, and a lot more.
One of the best examples here is Billie Eilish who recently released an animated video of her song “my future”. Now the video got millions of views and people actually loved it because this was different from all the live-action videos that she used to film. In the first week of its release, the video got around 40 million views.
In simpler words, the demand for animation production is growing and so is the industry. As of now, it’s safe to say that this industry is going to be the next big trend for both the online and offline world. It’s different, it’s unique and it really does appeal to the masses so why not? Whether you are a small business or a huge tycoon, incorporating animated content in your marketing strategies will work wonders for you and you sure will get the kind of attention you want from your consumers.
Animation Production-The New King
It’s true that people love consuming content whether it’s in the form of an informative video, an engaging blog or even unique images. But when it comes to getting unique and truly attracting more consumers, you have to think a little out of the box. This is where animation production jumps in.
For businesses, organizations and even industries, animated content can work wonders because this is what people want to see now. The best part about animation production is that it’s less time-consuming, it requires less effort and you don’t have to worry about the budgeting.
For example, as a business, all you have to do is to hire a reliable animation production service and then let them handle all the work for you. It can all be done sitting behind the desktop and you can get as creative as you want. Even a short animated video can bring your business the kind of hype you need, it’s just that you really have to put some thoughts into it and make sure that it’s engaging.
Animation sure is the new king especially for the digital world so if you want to move forward and progress then you need to jump on the bandwagon and see how it works out for you.
